Some further toughts on Coke. You can put them in context to the clip or ignore them and just enjoy the video.

When the United States entered World War II, sugar rationing in the United States meant Coca-Cola was unable to produce drinks at full capacity. However, a deal was struck between the U.S. government and Coca-Cola whereby the company was exempted from sugar rationing, while Coca-Cola supplied free drinks to the United States Army. The U.S. Army permitted Coca-Cola employees to enter the front lines as "Technical Officers" where they operated Coke's system of providing refreshments for soldiers, who welcomed the beverage as a reminder of home. After the war, the soldiers brought home their newfound taste for Coca-Cola, popularising the drink. A survey of soldiers after the war indicated that veterans preferred Coca-Cola to Pepsi by an 8 to 1 ratio.
Coca-Cola has been criticised for its decision to continue trading in Nazi Germany. Eventually, the difficulty of shipping Coca-Cola concentrate to Germany and its occupied states, due to the Allied blockades, led to the creation of a new drink (Fanta) by a Coca-Cola employee. Fanta is still sold worldwide to this day. (...)
After World War II, Coke began expanding worldwide. Initially having been restricted only to North America and Western Europe, Coke was soon being distributed in numerous other countries, especially those, such as the Philippines, which had been occupied by the Americans during World War II. The process was aided by the company assuming control of a number of Coca-Cola manufacturing plants which had been established during the war by the army, with help from the company, in order to spur distribution of the drink to soldiers.
(wikipedia.com)

"One of The Coca-Cola Company's fundamental principles for conducting business around the world is respect for human and labor rights. We treat all our employees in over 200 countries in which we do business with fairness, dignity and respect. We and our bottling partners operate in accordance with local laws and we contribute to the communities we serve."
(The Coca Cola Company)

"(...) And now human rights groups and anti-poverty campaigners are calling for a global boycott of the world's most powerful drink - the latest in a string of multinational brands that have been pilloried for allegedly unethical and inhumane behaviour. (...) Campaigners accuse Coke of using ruthless tactics to ensure that it remains the world's number one brand. Coca-Cola, they allege, has caused droughts and poisoned water supplies in rural India, been linked to paramilitary gangs in Colombia and turned a blind eye to violent attacks on trade unionists in Latin America, Asia and Russia. (...)
(S. Carrell, The Independent)

"Coca-Cola has gone through a number of different advertising slogans in its long history, including, "(It's) The Real Thing", "Life tastes good", "Always Coca-Cola" and "Coke Side of Life". (Wikipedia.org)

"We live in a world where we make choices every day and The Coke Side of Life encourages people to make those choices positive ones. This new campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full color."
(Marc Mathieu, The Coca-Cola Company)

Other theorists over time have linked kitsch to totalitarianism. The Czech writer Milan Kundera (...) defined it as "the absolute denial of shit." His argument was that kitsch functions by excluding from view everything that humans find difficult to come to terms with, offering instead a sanitised view of the world in which "all answers are given in advance and preclude any questions."
(wikipedia.org)

"LIFE TASTES BETTER WITH COCA COLA"

"Sarcasm is sneering, jesting, or mocking a person, situation or thing. It is strongly associated with irony, with some definitions classifying it as a type of verbal irony stating the opposite of the intended meaning. It is often used in a humorous manner and is expressed through vocal intonations such as over-emphasizing the actual statement or particular words. Use of sarcasm is sometimes viewed as an expression of concealed anger." (Wikipedia.org)